We are CRM FACTORY

We bring together the disciplines of marketing and IT to create a branded customer experience throughout the customer life cycle and beyond – no matter if it starts on a Website, at a flagship store, or as a phone call to a customer interaction center.

CRM Factory plans and builds IT systems enabling clients to communicate at all customer touch points with their target groups. This includes customer relationship management (CRM), enterprise resource planning (ERP), and business intelligence (BI) projects of all kinds. CRM Factory has created and brought to market integrated solutions for call centers, opinion mining, and dealer management.

Insights 2017-05-31T12:45:45+00:00

WELCOME TO INSIGHTS

A space to share a bit of the daily flavor of CRM Factory.
Get to know our culture, our views on technology, what people is talking or even parties and other happenings!

TRENDING INSIGHT

MCON on the Forefront of Cloud CRM Solutions with SAP Hybris

On 19 July 2017, MCON attended the SAP Hybris Partner Session in Shanghai. In this event, we got first-hand insights on industry trends in CRM, e-commerce and marketing, with focus on the digital transformation delivered using the SAP Hybris portfolio. Thanks to our past experience and achievements with SAP’s Hybris Cloud CRM solution, MCON is well positioned for future expansion in this area.

SAP Hybris Cloud Product Portfolio

Hybris is SAP’s leading product line of cloud-based solutions, covering CRM (sales and service), e-commerce and marketing. As Frank Zhang, GM of SAP Hybris Greater China, stated in the event: “Cloud-first is [SAP’s] company strategy.” By leading the industry with its cloud-first Hybris products, SAP helps companies to lower their IT costs, achieve a higher agility and a faster go to market capability than with traditional enterprise software. Moreover, with SAP’s proprietary in-memory database technology HANA, Hybris products can make full use of big data analysis and machine learning capabilities.
At the core of the SAP Hybris portfolio, one product is the central focus on SAP’s cloud efforts: Hybris Cloud for Customer (C4C). This cloud-based CRM solution launched in 2012 offers a single platform to unify CRM processes across company’s departments, business roles, sales channels and devices. Importantly, SAP’s local data center in China provides a reliable solution for businesses operating in China, with fast access speeds and full compliance with Chinese cybersecurity regulations. Being part of the SAP ecosystem, C4C can be smoothly integrated with other SAP products such as SAP ERP or CRM, thus dramatically lowering integration costs for customers with their existing SAP systems.

MCON’s Expertise with SAP Hybris in China

SAP Hybris C4C customers in China

MCON is one of the earliest implementation partners for SAP Hybris Cloud for Customer in China. To date, we already completed 2 successful implementation phases for Sinodis, a Top-3 foreign owned fast-moving consumer goods (FMCG) company in China. Sinodis’ C4C implementation contains a rich set of functions and processes for sales and marketing teams, including customer 360 view, lead and prospect management, promotion management and distributor management. Integrations with the ERP system allow users to access sales orders, product and inventory status and synchronize customer segmentations. Currently, a further Phase 3 implementation is nearing completion, including functionality for customer visits execution, online sales quotation creation, retail trade promotion life-cycle management, an approval workflow module and customer contract management. Interactive reports and dashboards will be integrated throughout the system to give users the right insights at the right time.

Digital Transformation Continues with SAP and MCON

At MCON, our strengths are both in the FMCG/Retail and Automotive industries. In both industries, SAP is bringing more innovations into the market, which we plan to fully utilize for our clients. For Retail, SAP’s “perfect store” concept helps retailers to optimize and control their shelf and store layouts in order to maximize utilization and performance. These are achieved using automatic image recognition, 3D store layout mapping and shelf KPI scoring in Hybris C4C. Predictive Ordering in turns helps to alleviate out-of-stock situations in stores by analyzing multiple data signals using machine learning algorithms, combining retailer’s internal datasets with external data, such as demographic or social media which indicate wider trends in consumer behavior.
In the automotive sphere, Hybris products are evolving to offer OEMs and dealer necessary tools to deliver value to customers across all touch points and engagement channels. What is important to note, SAP’s cloud products can not only super-charge existing B2B or B2C business models. They enable OEMs and dealer groups to implement new business models previously not fully leveraged, such as C2B and C2C. MCON is excited to help our clients explore and leverage the new possibilities.

Would you like to know more or understand how MCON can help your business in the digital transformation? Don’t hesitate to get in touch with us!


Jan Vosecky on August 3, 2017

August 4th, 2017|Latest News, MCON|

ALL INSIGHTS

Business Development Manager in Tokyo

MCON Japan is looking for a Business Development Manager to join our fast track dynamic team in Tokyo. Your tasks and responsibilities will be in the areas of CRM B2B products, mobile-apps, eCommerce, CRM and BI, executing tasks like Business Development, Project Initiation and Requirement Gathering/Analysis, Pilot programs delivery and measuring. Possible tasks in future: build up SPARK and act as Team leader of SPARK. The main industry you will work on will be automotive and automotive finance, wholesale and retail level. Key Responsibilities: Responsible for presales/business development: assessment of briefings and, if necessary, refinement based on your own suppositions, preparation of effort estimates, drafting of proposals. Leads and Prospect generation at OEM and Retail level in the automotive and automotive finance. Advising clients (all levels of business and their management levels) and team members in regards to automotive/FMCG strategy and CRM related topics Following-up on outstanding technical questions with [...]

By | August 4th, 2017|Categories: MCON, Open Positions|Tags: , , |

Business Development Manager in Shanghai

MCON Shanghai is looking for a Business Development Manager to join our fast track dynamic team in Shanghai. Your tasks and responsibilities will be in the areas of CRM B2B products, mobile-apps, eCommerce, CRM and BI, executing tasks like Business Development, Project Initiation and Requirement Gathering/Analysis, Pilot programs delivery and measuring. Possible tasks in future: build up SPARK and act as Team leader of SPARK. The main industry you will work on will be automotive and automotive finance, wholesale and retail level. Key Responsibilities: Responsible for presales/business development: assessment of briefings and, if necessary, refinement based on your own suppositions, preparation of effort estimates, drafting of proposals. Leads and Prospect generation at OEM and Retail level in the automotive and automotive finance. Advising clients (all levels of business and their management levels) and team members in regards to automotive/FMCG strategy and CRM related topics Following-up on outstanding technical questions with [...]

By | August 3rd, 2017|Categories: MCON, Open Positions|Tags: , , |

Open position: HR/Admin Assistant in Shanghai

We are looking for a Human Resources/admin assist for our office in Shanghai. Your duties and responsibilities are: Assist recruiting in full-recruiting cycle including but not limited to: advertising job positions pre-screening of candidate profiles interview preparation and execution offer handling & negotiation hiring process follow up compensation & benefits related facilitation with global HR in Beijing Support ER related issues such as: planning, coordination and execution of on-boarding process conducting exit interviews and check out process Manage and keep forms and database information for the employment process up to date Employee leaves and attendance management Provide HR related consultation to all employees Support training and regular performance reviews Assist in scheduling in-office/external meetings, employee programs and events in compliance with department needs Office daily admin tasks including but not limited to: foreign employee visa issues (facilitating external visa agency) local employee Hukou or working resident certificate arrangements concerning company [...]

By | August 2nd, 2017|Categories: Open Positions|

JavaScript going further native: NativeScript

Our front-end team at MCON attended the 2017 JavaScript Conference (abbr. JSConf), a two-day developer driven summit where both local and international JS community share the latest tools and techniques for JavaScript development.  It was a great chance to learn from and participate in the vibrant community of JS developers in China. The problem of developing for Android and iOS Development of mobile apps is mostly split in two platforms, with development for iOS and Android. They are mutually exclusive. This has meant that, historically, companies must choose one platform over the other, or spend many resources maintaining both technologies, with separate development teams for both platforms. Instead of paying huge efforts, teams can deliver their applications as web apps but losing on part of the mobile experience without having to choose: to be on iOS or to be on Android. In fact, this technique was applied in the real [...]

By | July 31st, 2017|Categories: CRM Factory, MCON|Tags: , , |

Progressive Web Apps will lead the next generation of web app

Two weeks ago, our developer team attended the largest JavaScript Conference in Shanghai, where we found the most recent techniques and web developed tools from different JavaScript communities. The most appealing talk “Upgrading to Progressive Web Apps” is given by Hux Huang, which introduced the PWAs and details of how the PWAs work. What is Progressive Web App? I am sure you have this kind of experiences. You open an App that you haven't used for a while. However, the App tells you that your App is out of version, and you need to update otherwise it won’t function properly. To update the App, you need to launch the app store and confirm your password. What a hazard!  Instead, imagine that the App will always be up-to-date. That can be realized by the Progressive Web App (PWA), which was announced in the 2016 Google I/O.PWA combines the advantages of both [...]

By | July 28th, 2017|Categories: CRM Factory, MCON|Tags: , , |

BI Developer wanted in Mexico!

We are looking for a BI Developer with good Business knowledge. The position requires interaction with customer, outside suppliers, and other cross-functional team members. Job Tasks Main tasks are: Analysis of Business Requirements, defining proper IT-Solutions Mapping of Business Processes to BI solutions Work closely with business stakeholders Consult other team members and build them up Design and build the components of business intelligence data ware-house Process documentation (Business Proposal, System Proposal, GAP/Fit Analysis etc.) Building the bridge between BI und Business Departments Consulting customers and do the business requirement analysis, drafting IT solutions Communication Skills Be able to comprehend, summarize and explain concepts and issues in a structured, receiver-oriented way. Be proficient in English, speaking and writing Be proficient in Spanish, speaking and writing German language knowledge is a plus Strong interpersonal and intercultural skills Professional Skills Bachelor degree Flexible and adaptable; able to work in stressful situations. Business [...]

By | July 26th, 2017|Categories: Open Positions|Tags: , , |

Are you a Graphic Designer? We want you!

We at MCON, are looking for a Graphic Designer (junior to intermediate level) to join our Shanghai/Beijing Marketing team. The ideal candidate is a POSITIVE, CREATIVE and PROACTIVE individual, with the ability to work across multiple platforms to create visual materials (digital, printed, presentations, etc.) which will communicate ideas, concepts, products purpose, story and functionality through images, typography, colors and space. You will work in the intersection of physical and digital – building a delightful, polished user experiences. You will surprise, challenge and engage colleagues and clients with new ideas that they haven’t seen before! CORE RESPONSIBILITIES Produce high-quality visual designs for marketing collaterals including digital, printed, video external and internal Assist sales professionals in the design of client deliverable materials such power point or keynote presentations. Create new graphics and/or layout to improve current templates for capabilities packages, proposals, newsletters, photobooks, posters, cards [...]

By | July 12th, 2017|Categories: Open Positions|Tags: , , |

CSL enforcing stricter domain usage rules

For many foreign companies that are running local websites in China it is common practice to use GeoDNS for international and Chinese websites. This means that visitors to e.g. www.<company>.de and www.<company>.cn are sent to the nearest webserver in China or in Europe, depending on the users location. The server located in China is running with an ICP for the Chinese domain but answering requests to the foreign domain as well. Right now China is enforcing that only domains with a valid ICP may be used to visit servers in China. However adding the foreign domain to the ICP is no option because this would mean to move the domain registration to China. Especially for companies that have not been communicating the Chinese domain in China this may cause trouble, as they have to stop using the foreign domain in China. Doing nothing is not an option because the foreign [...]

By | July 6th, 2017|Categories: CRM Factory, MCON|Tags: , , , , |

MCON and AppScale announce strategic partnership enabling apps built on Google App Engine (GAE) to run natively in China

AppScale's platform allows any app built on GAE to be moved to another public cloud, or on premise, without having to be rewritten. With AppScale, companies can leverage GAE's rapid development model while ensuring that their applications remain portable across any infrastructure. MCON will assist customers with legal and registration issues, supporting them in setting up and running their applications on AppScale, in China.  MCON can also provide localization services, including WeChat integration, when necessary. Woody Rollin, CEO at AppScale: “The combination of AppScale's unique technical capabilities with MCON's in-country experience and knowledgeable team provides a best-in-class solution to help customers succeed in moving their applications to the Chinese market." Guenther Kreuzpaintner, COO at MCON: “Cooperation with AppScale is a big win for our customers. Together we can deliver seamless service, independent from time zones and borders." AppScale is an open source application platform that implements the incredibly popular Google App [...]

By | June 19th, 2017|Categories: MCON, MCON GROUP|Tags: , , |

Volkswagen FS online is live!

We are pleased to announce that after over 5 months of relentlessly hard work, FS China Online went live last Thursday 25th of May, even before schedule! FSO is part of Volkswagen Financial Services' digitalization strategy and offers an online one stop solution for car financing needs. This single-page application developed by CRM Factory provides key functionalities for the users such as Vehicle Selection based on model & Vehicle Recommendations based on Budget, calculate an appropriate financing package, creating  and saving quotations, finding official Dealerships and more. Apart from a very efficient and good looking app, FS China Online, also includes a solid Administration Platform enabling our client to administrate vehicles, users and  present tailored campaigns to their customers in a very easy and effective way. Big kudos to our team who provided an excellent customer experience with professionalism and dedication, leaving a great impression on the client. Way to live out [...]

By | May 30th, 2017|Categories: CRM Factory, MCON GROUP|Tags: , , , |
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